What is the primary role of an insurance agent?

The primary role of an insurance agent is to represent an insurer in the sale of policies. This involves promoting the insurance products offered by the company they represent, explaining the coverage options available to clients, and helping them understand the terms and conditions associated with each policy. Agents work on behalf of the insurance company to facilitate the purchasing process, acting as a liaison between the insurer and potential policyholders.

Their responsibilities include finding potential clients, educating them about different types of insurance coverage, and assisting with the application process. By effectively communicating the value of the policies, agents help clients make informed decisions about their insurance needs.

While settling claims, assessing risks, and providing legal advice are important aspects of the insurance industry, these duties typically fall to other professionals or departments within the company, such as claims adjusters, underwriters, and legal advisors. In contrast, the agent's focus is primarily on the sale and marketing of insurance products.